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艾瑞咨询:2020年中国直播电商生态研究报告 | Jinghuang Network

艾瑞咨询:2020年中国直播电商生态研究报告

2020年7月5日 Jinghuang Network hk.0731jianzhan.com

《2020年中国直播电商生态研究报告》直播电商2016年出现,2019年至今正处于爆发期,2019年直播电商整体成交额达4512.9亿元,占网购整体规模的4.5%,成长空间较大,预计未来两年仍将保持较高的增长态势。直播电商是正和博弈,直播购物集粉丝人设、专业选品、直观展示、实时互动等优势特征于一体,缩短了流通费用和信息沟通成本,极高地提升了购买转化率,使产业链各方受益。与此同时衍及发展了更多附属业态与参与者,直播的人、货、场、形也更加丰富多元。

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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