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艾瑞咨询:2020年中国后疫情时代零售消费洞察报告 | Jinghuang Network

艾瑞咨询:2020年中国后疫情时代零售消费洞察报告

2020年7月20日 Jinghuang Network hk.0731jianzhan.com
疫情使得线上消费的价值再次得到转变与升级,从一种与线下零售消费对应的业态,转变为新消费的基础价值轴心。超过98%的用户认为电商平台在疫情期间发挥了功能性作用,在三种核心的民生品类中,对京东优先选择的用户比例均有稳步增长,体现出疫情期间用户对自营品牌电商平台的信心和依赖。疫情的长期性和不稳定性对用户的消费决策产生了长久的影响,消费习惯的转移可能使得在今后的大促中,民生民用类产品长期成为关注焦点。调研显示,38%的用户在618大促中会首选京东作为消费平台,京东作为618大促季的创始者仍保持着显著的主场优势。

   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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