《2020年中国互联网母婴新生代研究报告》对母婴平台的发展环境和发展背景进行了梳理，对全国1-5线城市的过去三个月有过母婴APP使用行为的母婴用户（宝妈宝爸为主要调研群体，家庭有0-3岁孩子；覆盖主流亲子育儿综合平台：宝宝树、宝宝知道、妈妈网孕育、妈妈帮、柚宝宝、妈妈社区等）母婴需求及他们对母婴平台使用的行为与态度进行了大样本量的摸底和分析，并对用户在2020年新冠疫情期间和之后的行为和需求的变化进行了分析和阐释；其中还对典型母婴社区平台进行了案例分析，最后对行业发展趋势和特征进行了预测和总结。
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