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2020短视频内容营销趋势白皮书 | Jinghuang Network

2020短视频内容营销趋势白皮书

2020年3月24日 Jinghuang Network hk.0731jianzhan.com
2019年,在流量红利逐渐消失的互联网下半场,短视频带来的全新流量成为了各方角逐、深耕的新战场。随着短视频营销成为品牌营销的标配,内容也成为了核心变量,出现在品牌营销、销售、运营的各个环节,改变着传统品牌建设的成本结构和成长速度。在被重新定义的社媒营销环境中,我们有幸看到了众多深谙短视频内容营销玩法的品牌在2019年脱颖而出。它们中:有大量的本土品牌,通过对年轻人消费渴望和消费理念的洞察,坚定地走在了产品创新和营销创新的前列,并通过足量KOL长效安利与整合短视频营销,告别旧貌、换得新颜。
           
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