直播已经成为电商新动力，2020年中国直播电商规模预计将达到9610亿元。本报告总结了消费者选择或不选择直播电商背后原因，直播电商领域近期的投融资等。直播能否取代线下导购市场？对于直播的未来，这份报告也有探究。
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